Glamorise Foundations, Inc. was founded in 1921 on the premise that the full-figured woman was not served well in the world of lingerie and needed a company focused on her needs. When Len Rosner took over the family business, things began to blossom. In 1925, the first patents for a bra and corset were granted. In 1951, the Adjust-Eze girdle was featured in Life magazine. It was a revolutionary patented girdle design that allowed you to adjust your waistline for a custom fit. In 1970, the first USA patent for the MagicLift bra was given to Glamorise. This collection is still the industry leader in soft cup bras with crisscross center fronts to uplift and support the fuller bust.

Glamorise went on to grow their collections to include full-figure underwires, wireless styles, longlines, strapless bras and minimizers. The bras featured a wider stretch strap with front closures or supportive back closures. Glamorise delights in being a classic in the lingerie world, while growing along with the fashion and trends of tomorrow.

Glamorise prides themselves on their exclusive True-Grading process, which they say, "is unique and assures that our bras are never cross-graded." In a typical cross-graded product line, only 16 differently sized components are used to fit a range of 66 sizes.  Some manufacturers even cross grade the entire bra, not just its components, selling 44C and 46B bras interchangeably. Additionally, Glamorise designs their products, sources all the materials and manufactures all of their products. 

Customers say they are happiest with the general support and comfort of Glamorise bras. One woman said she had the hardest time finding a bra that wouldn't poke her, fall down or fail her throughout the day. When she bought a Glamorise bra she knew the search had ended. She says after sitting for ten hours of work she still felt supported and did not have to pull up her straps at all. Women find the selection in the collections of Glamorise perfect to fit their needs.

Herroom.com offers several of Glamorise's collections. The Complete Comfort collection includes soft, comfortable leisure bras that are perfect for weekends and time off. The Glamorise Magic Lift collection features bras in both wireless and special Wonderwire styles, with an underwire that is hidden and features a fiberfill cushioned band that never touches the body. Magic Lift bras support up to sizes 50H with cotton-lined cups and moisture management. The Glamorise Sport Bra collection features sports bras with seamless MagicLift non-stretch cups, and performance fabric that wicks moisture away from skin. 

It's easy to feel glamorous and supported when wearing Glamorise bras. All of the collections are designed to lift and support in different ways. Glamorise only offers the best for a woman and her lingerie.